I can help you identify most important features of your product
- 3.4
- (5)
Project Details
Why Hire Me?
I specialize in identifying the features that define your product’s market performance. My approach merges customer insights, competitor benchmarking, and analytics to highlight what drives value—helping you prioritize what matters and optimize product-market fit.
What Sets Me Apart:
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7+ years of data-driven product analysis across multiple industries
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Expertise in interpreting customer feedback and behavior to extract high-impact features
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Skilled in using prioritization frameworks like Kano Model and MoSCoW
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Strong foundation in aligning feature identification with business and marketing goals
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Proficiency in tools like Excel, R, Python, survey platforms, and visualization tools
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Deliverables include actionable reports, visual prioritizations, and roadmap alignment
What I Need to Start Your Project
To deliver actionable insights about the most important product features, I require the following:
1) Product Overview
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Brief about the product's core function, segment, and pricing
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Current feature list with any prior documentation
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Unique selling proposition (USP) or brand promise
2) Customer Data and Feedback
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Access to existing customer reviews, support tickets, surveys, or interviews
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Analytics data (if available) on feature usage, engagement, or churn
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Buyer personas or segmentation (if defined)
3) Market and Competitor Context
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List of top competitors for benchmarking
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Details of competitor feature sets or promotional messaging
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Any recent market research or trend reports
4) Business Goals
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What success looks like: improving satisfaction, boosting conversion, reducing returns, etc.
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Priority business strategies that features should support
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Any upcoming product roadmap considerations
5) Technical Setup and Preferences
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Preferred format for the final report (slide deck, dashboard, document)
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Any internal tools or platforms to be used or integrated
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Whether you'd like actionable suggestions for product messaging or positioning
Portfolio

Feature Usage and Retention Analysis for a Fitness App
Learn how a mobile fitness app used behavioral analytics to identify high-retention features like step tracking and goal setting. A case study in product optimization through feature impact analysis.

Kano Model Feature Prioritization for a Smart Kitchen Scale
Explore how a consumer electronics startup used the Kano Model to identify must-have, performance, and delighter features for a smart kitchen scale. A case study in feature-based product refinement and customer satisfaction strategy.

Feature Benchmarking and Innovation for a SaaS Project Management Tool
See how a SaaS platform identified high-value enterprise features and product gaps through competitive benchmarking, user analytics, and interviews. A case study in feature strategy and customer retention for B2B software.
Process

Customer Reviews
5 reviews for this Gig ★★★☆☆ 3.4
The output helped us reposition our product better, but we needed some follow-up support to interpret the Kano model results.
Great value for money delivered a clear report with data-driven justifications and actionable recommendations.
Very professional analysis that clarified which features to highlight in our next product campaign.
Useful insights and good competitor comparison, though the customer feedback summary could have been more detailed.
The feature prioritization helped us simplify our roadmap and focus on what customers actually care about.